![]() More recently, longtime rewards fulfillment provider TopatoCo announced the launch of its own crowdfunding service, TopatoGo. In December, Kickstarter was greeted with wide-ranging user backlash over plans to move its entire platform to decentralized blockchain technology. It comes during a time of upheaval for crowdfunding. The move is part of a broader overhaul of Indiegogo’s Trust & Safety team, aimed at improving relations across the site. ![]() The company says it’s currently in the process of reviewing the track records of its most active campaigners and will start awarding the badges based on things like fulfillment, campaign management and positive feedback from backers. “We want to use the Trust-Proven Badge to highlight campaigners’ record of success, providing this information directly on the campaign pages so backers can make more informed decisions.” However, the discount price is only for the first 500 users. “Over the last 10 years, we’ve been home to thousands of successful campaigns, and the relationships we’ve built with these entrepreneurs are no small feat,” Indiegogo says in a blog post announcing the new feature. Selpic P1 will soon become available on Indiegogo for only 99 under a super early bird discount of 55. The platform is looking to address some previous shortcomings with a number of new initiatives, in an effort to “help backers make more informed decisions.” As far as those things go, the new Trust-Proven Badge isn’t a huge change, but it’s a step toward fostering the kind of trust the firm has been looking to create between companies and backers. People who contribute to our campaigns are truly early adopters who share our beliefs and are excited to be part of our journey to bring our products to life. In terms of trust, people that have been burned, absolutely. Crowdfunding has been a fantastic way for us to build an authentic community around our brand and our values. It’s very visible in our checkout site, but again, Amazon and other companies have trained people, just click a button and I’m going to get it in two hours. ![]() It starts with education, making sure that the backers understand that crowdfunding is not shopping. Over the last two years, that’s been a major focus for us, of what can we do from a trust and safety perspective. We’ve had our number of failures on our site, of campaigns that haven’t fulfilled or just, the campaigns have ghosted their backers, and we own up to that. For years, the platform has been viewed by many as the destination for those campaigns that didn’t make it through the initial Kickstarter vetting process.Īs CEO Andy Yang told me in an interview last summer: It’s something the company is keenly aware of.
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